Relja Jović

Chief Digital Officer / I&F Grupa


Relja Jović is one of the leading experts in the field of digital communications and advertising with almost two decades of experience in developing digital platforms, innovative conditions, and integrated communications.
He has extensive experience in working with international teams and a deep knowledge of strategic processes and digital transformation.
He led the agency MRM Belgrade within I&F Grupa for four years, after which he went abroad. In Jordan, at Wunderman-Menacom, which employs 170 professionals and operates throughout the Middle East, he was the regional director and fundamentally contributed to its rapid development into the largest digital agency in that part of the world. During his career, he worked as a consultant on many projects in information technology, management, marketing, and communications. He is often a lecturer and participant in conferences that have a digital transformation topic. At the end of last year, he returned to I&F Grupa as Chief Digital Officer.


Efikasnost i efektivnost (modernog) advertajzinga

U svetu u kome se digitalni marketing po svaku cenu pokušava izmeriti brojkama koje u realnosti ne znace puno za posao klijenata, često se zaboravljaju vrednosti kao sto su efikasnost i efektivnost. Ova dva pojma iako zvuče slično predstavljaju potpuno dve potpuno različite, ali podjednako bitne metrike. Za njihovo ostvarenje bitno je osloniti se na strategiju i planiranje i stvarne potrebe klijenata.